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19 Internet Marketing - Optimizing Your Online Business 46
Advertising/Communication
Views : 8261
Date add : 04/05/2014

Internet Marketing: Optimizing Your Online Business

When starting an online business, internet marketing is very important. Optimizing your site with keywords that people are using in their searches is also important. Keywords are what people type into the search bar when they are looking for a website that offers the product they need to buy. Knowing the keywords your customers are using and optimizing them into your website will put you miles ahead of your competition.

To find the keywords your customers are using, get yourself a good keyword tool. There are many to choose from. Once you understand how to properly use keywords in internet marketing, the quicker you can start ranking high on a search engine results page, increase traffic to your website and start making money.

Internet Marketing Optimizing Your Online Business

When educating yourself about what a good keyword is, you will find that a good keyword is one that does not show results in the millions. You need to use keywords that are more specifically targeted to what you are selling. Doing this will rank you higher on the search engine results page, also.

Ranking high on the search engine results page will result in getting more people to click through to your website and more business for you. This is an extremely competitive world and anything you can do to get an advantage over your competition is beneficial.

Along with low competition make sure your keyword has a higher search number as well. The number of customers searching that keyword and the number of websites competing for those customers should be at least 1500 searches per month and under 20,000 competition. Any keyword you find that shows both of these standards should be a great keyword for you to use. Open up a Notepad file and start a list. Copy and paste any good keywords you find into your Notepad file. Then they will be ready to just plug in when you need them.

Sometimes these keywords are not easy to find, although it is very exciting when you do find them because now you have something not everyone else knows about. Keywords that are more specifically targeted to what you are selling are called long-tail keywords. Long-tail keywords are keywords that are more than one or two words and even as long as a complete sentence usually describing exactly what the customer is looking for.

Imagine the traffic and sales figures if you are on top of the search engine results page and have these keywords that describe exactly what the customer wants. Boggles the mind! You could be making money, hand over fist, in a very short time with the right keywords. A good keyword research tool can make all the difference in the world.

So, do yourself a favor and educate yourself on keywords and where to find good ones then put them to good use and optimize your website with them. Remember one thing though, do not get complacent even if you do find a good keyword, searches and searchers change and you need to keep tabs on new keywords and then update your website as needed. When you use keyword research for your internet marketing it will be very good for your bottom line.

11 Advertising, Marketing & Communication 46
Advertising/Communication
Views : 19336
Date add : 12/12/2013

Advertising

From Wikipedia, the free encyclopedia
Jump to: navigation, search







A Coca-Cola advertisement from the 1890s

Advertising or advertizing[1][2][3] in business is a form of marketingcommunication used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to take or continue to take some action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. This type of work belongs to a category called affective labor.[citation needed]

In Latin, ad vertere means "to turn toward."[4] The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.

Commercial advertisers often seek to generate increased consumption of their products or services through "branding," which involves associating a product name or image with certain qualities in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement (PSA).

Modern advertising was created with the innovative techniques introduced with tobacco advertising in the 1920s, most significantly with the campaigns of Edward Bernays, which is often considered the founder of modern, Madison Avenue advertising.[5][6][7]

In 2010, spending on advertising was estimated at $142.5 billion in the United States and $467 billion worldwide [8]

Internationally, the largest ("big four") advertising conglomerates are Interpublic, Omnicom, Publicis, and WPP.[9]

Source: http://en.wikipedia.org/wiki/Advertising

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